Melinda Blau

Writer, Speaker, Social Observer

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You are here: Home / Blog / A 45-Year-Old Scolds Tech Companies!

A 45-Year-Old Scolds Tech Companies!

June 12, 2021 by Melinda Blau

Geezers don’t despair. Younger people feel it, too!

Photo by Jason Yoder on Unsplash

“Tech is now for all of us, and yet the tech companies keep focusing on the nerds who want fancy gadgets.”

Other than the fact that she starts out by apologizing for sounding like “a grumpy old man” (ageist stereotype)…

I was thrilled to read New York Times tech columnist Shira Ovide’s article, “Tech Forgets About the Needs of the 99%.”

Shira is 45. And in the piece, she quotes a 2019 article by another young guy, 42-year-old Nilay Patel, “Everything’s Too Complicated.”

I’ve been hesitant to admit my own frustrations. But when I allowed myself to let it rip on Medium —  Technology and the Vulnerable: Don’t Kid Yourself — That’s ALL of us! — my contemporaries left reassuring comments. A different kind of “me-too” movement?

So it turns out, I was right. Tech trends don’t just annoy  grumpy old men and frumpy old women.

Technology was supposed to make life easier. Yes, I can sit at my desk and visit libraries and data bases all over the world. I can chat, reserve, buy, and examine just about anything from the comfort of my home. I never have to talk to anyone. (Not that that’s necessarily a good thing…)

And, oh, the hours lost in a day! At least one to figure out why my wireless printer isn’t communicating with my router. Push the red button on your router. What red button? This router doesn’t have one.

An hour later, when I finally give up and call tech support, I’m… you guessed it: asked to “hold.” A very nice and knowledgeable young man finally answers. He patiently walks me through the rebooting process, but by the time my machine is back on line, I’ve lost interest in what I was trying to print.

My laptop is a mess. I don’t use one quarter of its features. And after all these years using computers, I’m embarrassed to admit, I still lose files because I don’t know which “directory” I’ve used. I did fine with filing cabinets.

And don’t get me started on my phone — or the TV for that matter.

I have occasional moments of triumph. A few weeks ago, I actually “cast” a live performance of the 25th Annual Putnam County Spelling Bee from YouTube onto my television. I was in Paris, 5000 miles away, watching my 18-year-old grandson in New Jersey as “Barfée,” the boy who spells with his foot.

Don’t ask me to show you how I did it, though. I think it was beginner’s luck.

And while we’re on the subject of programming providers, why is it that each one goes by its own rules? Spectrum in New York City works entirely different from Atlantic Broadband in Miami. Maybe the Parisian companies are better, but how would I know? Everything’s in French.

Shira said it best:

Most people don’t have the time and brain space to care about anything other than the basics of using their phone, computer, television set or other bare necessities and apps. And that’s perfectly OK and normal. What’s not OK is that the biggest and richest companies on the planet often don’t cater to those needs.

I like her idea of technology companies hiring “chief normality officers” to assess whether their products are useful — and needed — for the rest of us. But I’m pretty sure we won’t see that happening anytime soon.

In the meantime, I guess I’ll just have to work on figuring out how to become as “smart” as my phone…

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Filed Under: Blog Tagged With: Adoption/Innovation curve, advice, humor, life lessons, technology

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Comments

  1. Holly Royce says

    June 12, 2021 at 9:42 pm

    Sorry, can’t comment. Have to figure out why my printer isn’t communicating with my PC.

    • Melinda Blau says

      June 13, 2021 at 2:11 am

      LOL. Good luck with that!

  2. Margaret says

    June 13, 2021 at 9:57 am

    Your post sounds like my ongoing complaint that modern technology does not feel very modern. Before our very “modern” age of endless access, in the “good ole days” I was expected to turn on the lights in my home by flicking a switch. I did not need a password, nor did I need to know how that switch turned on the lights, nor where or how my electricity got into my home. I have been free to be ignorant about what cables or wires are used, what size the cables are, how they fit together, etc. This is NOT information I need to know or master. I also am not expected to figure out, basically on my own, how to fix the problem if my light switch does not work and I am sitting in the dark.
    An aside: I just love that there are no more manuals or instructions on how to operate our endless new conveniences. Buy a new phone, lap top or tv and get one thin page of information about it. Then, good luck inventing your own ideas about how the damn thing works!
    Now, with the advent of all our advances, I find myself ‘barefoot and pregnant’ in the kitchen, unable to:
    1. turn on the tv without re-booting or figuring out what Apple, Prime, Hulu, Netflix, HBO or other tv platform I need to use,
    2. maneuver between incompatible formats on numerous devices,
    3. get my printer to print, or
    4. know where or what my iOS is.
    At least my lights work!!

    • Melinda Blau says

      June 13, 2021 at 10:58 am

      Please, please, please! You must get back to writing, my dear. The rest of the world needs the hearty laugh I just had. I’ll help

  3. Berte says

    June 13, 2021 at 10:33 am

    Of course, you’re right. It’s not us Boomers. After all, we figured out how to navigate the Dewey Decimal system to write term papers and theses!

    • Melinda Blau says

      June 13, 2021 at 10:55 am

      LOLOLOLLOL. I never quite understood the dewy decimal system but somehow mnanged to do research. Besides, I could write in script!

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